
Avengers Infinity War Partially Spoiled for Me
So, my car wouldn’t start Saturday so I didn’t get to commute home as I have done every weekend since starting school. Rather than let this defeat me–very demoralizing–I simply tried to distract myself through schoolwork, Netflix, and YouTube videos. I was watching a video on the upcoming Spider-man video game published by Insomniac games (one of my favorite developers) and made the mistake of scrolling through the comment section to get a sense of what the gaming community thought of the game. Right there in full view, with no warning or anything, some goofball posted a major spoiler about three characters in the movie. I read the first two before my brain realized that it was a blatant spoiler (intentional, no less–no spoiler tag, no “spoilers,” nothing, just done to troll). I stopped reading and didn’t see the third, but I reported the comment. Yes, I reported it falsely–YouTube doesn’t have a report feature for “being a jack-behind,” so I reported it under commercialization. Yeah, probably not kosher, but hey, if the poster hadn’t been such a twit, I’d have left his post alone. It had 17 replies, probably angry responses to the spoilers, but when I reported it, it dropped off the comment section–but the damage was already done.
Marketing through Fear of Spoilers
While it was ultimately the posters fault, I still partially fault the marketing of the movie for encouraging people to run out and see it before they were spoiled on it. They got people into the seats and became the number one movie opening of all time by making this an “event” film, but in doing so, they created a culture where a “jack-behind” and troll out there would feel embolden, no invited, to see the movie first and then to create and post as many spoilers as possible in as many places as possible with the understanding that if you haven’t seen it yet (in the first weekend), then you “got what you deserved” if you were spoiled on the movie. I’ve a report still to write and a Final Exam to take, so Disney and their marketing department really screwed the pooch for me. My mother still wants to see it (although her desire was diminished once she discovered it wasn’t in Imax 3d), but mine is greatly diminished because of the spoilers and the way the movie was marketed and the release date changed.
It’s such a big topic that even the directors have asked fans to respect the movie-going experience:
Ah, well, its just a movie, right? =/
Sidney
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