Advertisers vs Creators vs YouTube

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YouTube Removing Ads from non-advertiser friendly videos Image Source: Search Engine Journal

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Screenshot of YouTube Monetization Image Source: 9to5google

This post probably won’t be as long as usual as I have meeting to attend in a couple of hours, however, I just wanted to get it out there since the topic (and the creators’ responses to it) mirrors my own frustration(s) this summer.

The topic is a simple one (& one that ultimately comes down to money), advertisers and Google seem to be in a war against the content creators that have helped YouTube grow and they have instituted a change in policy that is forcing many YouTubers to either change their content/format, seek alternate funding methods, or leave YouTube for another platform (like Twitch, or other streaming/video services) altogether.

Here is an example of one such YouTuber’s frustration: ACG
And here’s another: The Horror Show

Advertisers
Advertisers want viewers and they want their ads to appear in front of (and during) videos in order to sell their product or service.  They also want to control their message and how their message is displayed and on what content that it gets displayed upon.  In other words, they don’t want their message to be linked with an offensive site or offensive content.  Yet, the sprawling nature of YouTube doesn’t allow them to go in and hand-pick content, so they have (apparently) successfully and recently lobbied YouTube to create fairly restrictive algorithms so that their material appears on only the most family friendly content.  Again, this is because they want their messages to BOTH reach the widest audience possible (families) and not be associated with “objectionable” material, but they don’t want to spend an additional money to hire a person/a team of people to navigate YouTube to manually indicate whether their brand is being served or hurt by appearing on a particular video.

Creators
Creators are crying foul because of the draconian nature of the algorithms deployment.  Even if the content itself isn’t objectionable (such as review), the way it is presented (i.e., with a couple of swear words) is enough for YouTube’s algorithm to deny monetization to creators and their videos.  However, even in Avengers: Age of Ultron, there’s a running gag about characters swearing and Captain America calling them out on it, and the gag is that they call him out on calling them out (if that makes any sense).  The reason why it’s funny is that in today’s world swearing is “allowed” (which I don’t personally agree with) and to call someone out on it marks you as old fashioned.  The Marvel movies are own by Disney Studios, a company known for its “wholesome” image, yet their most successful movies are in the PG-13 category these days.  It is unfair for advertisers to require their ads play on “G” rated content in a society where even the wholesome, family friendliest of companies content is in the PG-13 arena and they have a valid point.  Most creators already don’t make enough from YouTube to qualify even as a “hobby,” let alone a full time/part-time self-sustaining job and this change really hurts them.

Frustration with the system

If you watched the two videos, you can see the frustration of the creators.  They create content for a system and yet have an emotionless set of algorithms determine what can and cannot be monetized.  This is the exact same frustration that I felt this summer.  They work within the rules of the system, but the rules keep changing and they keep changing in a way that benefits others instead of the very creators who provide YouTube with the lifeblood of content that the site needs in order to survive. In many ways, this is much like AMC all over again as YouTube (and their owners, Google) have taken their eye of the ball and given into the greed that pushes away consumers to other platforms and then decry the fact that users/consumers no longer use their service and/or their profits are down.  Google’s motto used to be “don’t be evil.”  I think that they (and other businesses) should adopt this as the first line of their mission statements, not the last.

Comic-Con Week–Stranger Things Season 2

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Image Source: SDCC Blog

So the San Diego Comic-Con (SDCC) or Comic-Con as it is usually referred to, happened this week and this is a celebration of all things comic book related, but also it is a huge intersection for Science Fiction and Fantasy.  While I’m not really a “con” guy myself, I still have found myself drawn to Comic-con because of all the announcements and trailers of upcoming Sci-Fi, Fantasy, and Comic Book movie properties in the past few years.

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Stranger Things Season 2 (Image Source: CNN)

So this week, like E3, I’m going to take a moment to highlight some of my favorite announcements/trailers from the convention.  Today it’s going to be Stranger Things, Season 2.  My understanding is that this series (Netflix only) appears on Halloween (Oct. 31) and I’m pretty stoked about it.

Even though I’m linking the trailer in this blog post–Stranger Things, Season 2 Trailer–I haven’t watched it all the way through.  In fact, I’ve only seen about the first 10 seconds (the very first scene in the trailer).  If you watch those 10 seconds, you’ll see the kids peering into an arcade cabinet and playing a video game, Dragon’s Lair (pictured above).  That video game is one that I played when I was a kid (& bought on my PS3 when it was offered for sale digitally). To steal a line from popular culture, “They had me at Dragon’s Lair.”  I’m in.  I’m hoping that it won’t veer too far into the realm of horror and that it will stay creepy and thrilling without getting to gory, but we’ll see.

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Image Source: Steam

I’m excited for show and based on just the first 10 seconds of the trailer.  Job well done, Netflix marketing department.  Well done.  *Slow clap.*

The Well is Dry (Or Nice Guys Finish Last)

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Nothing in the well to write about.  I hate this feeling.  I hate trying to force my writing to come out.

I haven’t written creatively since 2/15/16 and no matter what I try, I can’t seem to put pen to paper.  This happens periodically, but this time it is life that is intruding on the writing.

NICE GUYS

I think I understand why people enjoy the “hooligans” so much these days.  Being the “hero” hurts.  It is painful and it is no fun.  Better to decimate, conquer, and have fun no matter the cost.

Trying to write is hard.  Trying to write about a hero that is suffering, but somehow pulls through despite it all is hard.

We (Americans, of which I am one) seem to want the “Easy Button.”  If it isn’t easy, then (our) society says we’re doing something wrong.

FINISH LAST

What we’ve done in the postmodern world is that both our fiction and our society has begun to coalesce around the idea that “Nice Guys Finish Last.”  IF you’re nice, then you’re never going to achieve or get anything.  So be a “hooligan.”

I refuse.  I refuse to be a hooligan in real life and refuse to write about them in fiction.

As a child of Star Wars, I can put it plainly, I want to read/write/watch/play things about the “Jedi,” not the “Sith.”

UBI SUNT? (“Where are They?”)

Why are mainstream publishers chasing the success things like Game of Thrones or Walking Dead to exclusion of all else.  I can go to the bookstore and find a million clones of Game of Thrones, but nothing like David Eddings’ Belgariad or Tad Williams Memory, Sorrow, Thorn.

Brandon Sanderson once remarked on his podcast “Writing Excuses” that he almost got out of the Fantasy genre in the mid-90s because all they were producing was “Quest” books.

Well, now I’m where he was back then because all I see are Game of Thrones/Walking Dead “nihilism” books.  This is pushing me out of the genre.  I have no desire to read those books and I’m losing the desire to write because I know my stories won’t be accepted because they don’t fit the current “trends.”

What is a writer to do?

Color me discouraged.

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Apologies for not posting for the most of September, but as you can probably tell by the image above, I’ve been under the weather for most of the month.  I started to feel ill the Saturday before Labor Day and I finally got over whatever I had only to get hit by some sort of sinus infection.  Essentially, I’ve been either sick or recovering from being sick for the past 3 weeks.

Writing while sick is a drag.  I kept thinking about writing this post to give an update, but I was so listless from both the illness and the medicines that the post never got written.

One good goal is that I was forced to get a LOT of rest.  So even though I haven’t done much writing this month, I’ve done a lot of thinking about writing (aka “Brainstorming”), so hopefully, as I try to transition back into my normal routine, I can write more and be more focused during my (limited) writing time.

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Sometimes life puts out stop signs and in this case, this was a pretty big one.  Teaching is stressful, writing (which should be fun) is also stressful, trying to reorder my time so that I can start filling out Applications for PhD programs is stressful.  Trying to get everything done that school and life demand from me is stressful.  I think this is my body’s way of saying, “hey, you’re doing it wrong.”

So, I will try to “destress” as much of my life as possible.  Still going to apply to PhD programs, still going to try to study for the GRE, still going try to write, still going to grade papers and do lesson plans, but I’ve spent an inordinate amount of time on “homework” (by getting up an hour early and going to bed an hour later among other things) and my body is having none of it.

PROJECT MONSTER UPDATE

I was able to complete the 1st section of the story before I fell ill.  Since I’m only doing 3 sections, the story is 33.33 percent complete 🙂 .  I managed to rough draft the other 2 sections while sick, so I just need to sit down and write them (Tues. & Thurs. for the next 2 weeks if I don’t get sick again).  I know the setting, I know the plot, I know the emotions–now I just have to do the hard part and get it all down on paper.  Wish me luck (& good health!)  If I can stay well, I’ll have an update next week!

Trials and Tribulations

This will be a super short blog entry: just wanted to check into to say that the past 3 weeks have been extremely trying for me both personally and professionally.  I won’t go into the specifics (or the “horrifics”–if you’ll allow me the horrible pun), but it hasn’t been a fun few weeks.  I even managed to miss the deadline for the Far Orbit Anthology that I posted here a couple of months ago.  (Boo!)

That being said, I wanted to quickly note that I’ve both finished and submitted HawkeMoon to a short-story market.  I sent it off via email attachment literally minutes ago.  (Yay!)

Hopefully, I can get things turned around and get back to a more regular schedule–but I make no promises.  Gotta’ run.  More later (hopefully!)

Oscar Night

Super short post today. Didn’t write a post because I wanted to spend most of the day WRITING.  I managed to get most of HawkeMoon done.  Just missing the climatic scene & epilogue.  Want to finish HM in Feb. & start a new story for March.

Oscars inspired me to start a screenplay.  Prob. won’t be great but at least I’m TRYING to “Dream Big!” 😃

Snow Day

Rare snow day here in the The South (USA), so I took the time to read, something I rarely get to do these days.

So I finished a comic book on my backlog-Star Wars 01 (2015) Marvel Comics. The story features the original characters (Luke, Leah, Han & the rest) and is set between Star Wars: A New Hope & The Empire Strikes Back.

I wrote a short review at http://www.Goodreads.com. I’ve quoted here as well:

As a “child” of Star Wars (Star Wars, Empire, and Return of the Jedi were my “Harry Potter” & “Hunger Games”), I always view new interpretations with both excitement and trepidation. Excitement, to see my favorite characters in new stories and trepidation, hoping that the creators don’t mess it up and get it wrong. The new Star Wars comic by Marvel has been getting good reviews, so I took a chance and bought issue 1 via Amazon. Well, so far, these creators got it RIGHT!

The characters act and sound just like they should. The story setting is interesting and the story itself has that original Star Wars feel (not that slightly nebulous and incongruous feel of the prequel trilogy.) I’ve ordered issue 2 and if it is good then I think that I’m going to try follow it regularly.

I know I’m high on my score (most are giving 4 stars), but I’m really pleased with it. Now, 1 issue does not make (or break) a series, but (just like the upcoming 2015 movie The Force Awakens) I am cautiously optimistic about Star Wars’ future in the near term. The Force is Strong with this one.