So one of the new TV shows that I was all set to talk about was the new Star Trek show that will be debuting in the Fall. New Star Trek show, you say? Wait, why haven’t I heard of this new show? Because, instead of being rational and putting this show on CBS or a traditional streaming service such as Netflix or Hulu, CBS is going to leverage this show and only put it out in the US and Canada on its new fledgling streaming service, CBS All Access for $5.99 a month. 😦
That’s right, instead of going the traditional route and having commercials pay for the program, or a distributor (such as Hulu or Netflix) pick up the show and pay for it, they are going use it as the backbone leverage consumers to pay for yet another online streaming service in order to get access to their programs. Not only do they want advertisers to pay them (for the programs on CBS), but they also want consumers to pay them as well. Just like HBO Go, CBS executives see consumers as a pot of gold that they want “access” to, but unlike HBO Go, CBS isn’t a premium service. The only way you can get HBO is to be a cable subscriber–HBO Go was designed for “cord cutters” like me who wanted just the content they want and nothing extra, which is something cable companies still in 2017 won’t let you do. CBS has no legitimate reason to withhold content except profit, or in this case greed as they have a channel on “free” TV as one of the big 3 networks–ABC, NBC, CBS.
Why is it greedy, you might ask? They’re a company and they are in business to make a profit, right? Then I ask you, why, oh why, are they allowing Netflix to show the new Star Trek show a day after it premieres on CBS All Access all over the world EXCEPT in the US and Canada? Two words, “online piracy.” CBS knows full well that pirates all over the world are not going to stand for “locking down of content” in this way. So this it their bet, give everyone else an opportunity to get it legitimately, but force consumers in the US and Canada not to have an option to get it anywhere but though our All Access service. There is no reason why CBS could not have included the US and Canada in their negotiations with Netflix other than the desire to use the show to launch their own streaming service. Netflix would love to be the premiere player in the streaming world as is in a two-way dogfight with Hulu and Amazon.com Prime streaming. You know that a new Star Trek show on their network would be a feather in their cap (esp. since Amazon won the rights to the Grand Tour with the former hosts of Top Gear).
Much like the AMC foolishness with Spider-Man Homecoming, companies continue to shoot themselves in the foot through outlandish schemes to increase their revenue streams. Here’s an idea (one that I’m ardently trying to follow myself as a writer): put out a high quality product that is so good that it gets people excited and talking about it and makes them want more in that universe and makes them look forward to the next project that you’re working on and the next after that and so on and so on and so on . . .
That (in my opinion) is a truly sustainable business model.