Two ladies reacting (laughing) at a video of dancers. Image Source: blogs.wsj.com
I’ve recently (since last year) become enamored with “reaction videos” on YouTube. This is a sub-genre where people watch various media (usually trailers) and film their reactions to them and then usually they give some sort of impression of what they think after the trailer & reaction is over.
Usually YouTubers do the: 1) because trailers are short (generally anywhere from 2-3 mins. long), 2) because they don’t generally run afoul of copyright laws per se as the works are copyrighted, but the whole goal of a trailer is to be a sort of “commercial” for the movie, game, or whatever media, so generally speaking, publicity and legal departments are okay with the sharing, reediting, and remixing of the trailers (longer content is trickier as you have to limit your use to small clips of the content), and 3) they’re a popular sub-genre on YouTube. They can bring in tens of thousands of views for really well done reactions and can help a fledging YouTube “channel” get off the ground or stabilize the viewership (& add new subscribers to a mid-sized channel).
The process is fairly simple–I’ve thought about, but so far, discarded the idea of doing reaction videos myself and posting them to YouTube as you really only need picture-in-picture software as most smartphones and laptops have the other necessary equipment (video recording, audio recording, and video editing). The iPhone has all of that and I’m pretty sure Android and Google phones have them as well. If you interested in a slightly more better set up, be sure to visit the following link for more information on making a reaction video: http://www.makeuseof.com/tag/how-to-make-reaction-video/
The reason why I’m writing a blog about this is two-fold. Well, actually tri-fold, but I’ll get to that in a minute. 1) I would like to start doing scholarship on this particular sub-genre. I’m going to try to see if I can’t somehow pick a reaction/group of reactions and break down some of the rhetorical implications of what is going on in the video. I have Narratology class coming up in the Fall, and while I know that I probably won’t get to pick movies and TV shows to do, if at all possible, I’m going to see if I can’t find some way to work a reaction video into the scholarship (paper, discussion post topic, whatever) and then see if I can build off that, 2) I think that I’m going to assign this as some sort of project in my freshman classes. I haven’t decided if I’m going to make it a major project, or as something that we do along the way (like a two-week project that we do in addition to the normal classwork), but I’d like to have the students get comfortable with “producing” using video/audio techniques and understand the rhetorical implications behind their choices, and 3) (maybe) I’d like to actually add in reaction videos for this blog (& YouTube) for things like E3 videos and Comic-Con trailers (& Super Bowl trailers/commercials). I haven’t decided if I’m “going to go there,” but if I decide to do so, then that would be the obvious places to start (& as they happen yearly, it wouldn’t mean too much of a time investment for me).
I’ll consider it. In the meantime, here is a trailer reaction to the upcoming movie, “IT” by Stephen King that is particularly creepy. The YouTuber is Grace and her channel is one where I watch content regularly. Here is her Reaction to the IT “Teaser” Trailer and here is her Reaction to the IT “Official” Trailer. Hope you enjoy! P.S. This reaction IS for a HORROR movie–you have been warned!